“They’re designed for people who don’t normally use coupons,” a company executive said at the time. SmartSource’s then-parent company acquired ActMedia several years later, and took over the operation of the blinkie machines. Louis and upstate New York were the first to see these newfangled machines, which later expanded to national grocery chains like Kroger, Safeway and A&P. It was way back in 1991 when a company called ActMedia completed a nationwide rollout of its battery-powered electronic coupon dispensers with a little flashing light on top, which led to the affectionate nickname “blinkies.” 400 stores in Atlanta, Phoenix, St. NRS is the sole provider of comparatively old-fashioned “blinkie” coupon machines in most stores, which serve a similar purpose in a more old-school way. NRS first started offering digital coupon-enabled signage in CVS stores in 2020, to “serve up targeted, personalized, instantly redeemable offers to shoppers right at the shelf via the CVS app.” A year later, Winn-Dixie owner Southeastern Grocers signed onto the program, and now Albertsons stores are featuring NRS’s Connected Shelf tags featuring their “for U” digital coupons. The professed news peg for its reminder was to “announce impressive results from its Connected Shelf innovation,” which it says has featured high redemption rates and return on ad spend for advertisers. Whether the timing of its announcement was coincidental, or a deliberate attempt to poke a competitor, only NRS knows for sure. “We believe this will result in increased awareness and utilization of promotions leading to more sales for retailers, units moved for brands, value for consumers and greater scale for Quotient,” the company said.ĭays later, SmartSource owner Neptune Retail Solutions (NRS) reminded everyone that it’s been doing this for a couple of years already. Scan the QR code, and you’ll be directed to load a digital coupon to your store loyalty account to redeem at the checkout. Everything else is going digital – so why not in-store coupon dispensers? What was once a dream about a distant future is now becoming more commonplace, and two major coupon providers appear to be trying to one-up each other as they battle for shelf space.Ĭ owner Quotient Technology announced last week that it “recently entered into a partnership to support coupon-enabled on-shelf price tags to retailers.” What that means is Quotient will install shelf tags with a QR code, offering a discount on a featured product.
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